BMO Vancouver Marathon
A marathon needs two things to be successful: people to run and people to cheer. BMO tasked us with creating posters to get both to attend the 2015 Vancouver Marathon.
Art Director: Allison Sobollewski
To get the fans to show up, we hung posters all over the city.
To get the runners to run, we hit them where they trained with posters in gyms...
...and on treadmills.
