Emmett's Brewing Company

As part of the 30 Seconds Over Chicago ad competition, we made a spot for Emmett's Brewing Company. After the commercial aired, we wondered what to do with the time machine that we built. The answer? TRY TO SELL IT. Without any budget, we created an integrated social campaign around George McBrown, the time machinist from the commercial and his journey to sell his "nearly finished" time machine.

Co-Copywriters: Jim Goodrich and Bryant Thompson
Art Director: Miles Jappa

Broadcast

Non-Traditional

We put an ad on Craigslist that directed interested parties to the commercial on YouTube.

We made an interactive flier and hung them around the city. The QR Code linked to the commercial on YouTube. People all over the city posted pics of the flier with #timemachine4sale.

The Science Channel caught wind of the campaign and shared the flier on Facebook garnering a bunch of likes and shares.

We created a Twitter and Facebook for George.
We posted the best emails, photos, and voicemails on his Tumblr.
The campaign created a buzz around Chicago, and dnainfo.com did a nice story on it.

Case Study