Bel Brands Social

I worked on Bel Brands (mainly The Laughing Cow and Boursin, dabbled in Mini Babybel) for a long time. Here's a collection of some of my favorite social posts and mini-campaigns. 

MINI BABYBEL: OUTTAKES

Mini Babybel asked us to create fun pre-roll and social content to support their latest TV commercial. Since Mini Babybel is such a big star, we thought it only natural to take viewers behind the scenes of the shoot.

Art Director: Allison Sobolewski

CHEESE DIPPERS 360°

Since Cheese Dippers go everywhere they can turn up anywhere. So we created Where’s-Waldo-style 360° photos for Facebook and challenged fans to find as many Cheese Dippers as they could. Try it out and see how many you can find.

Art Director: Carolyn Tubekis
Illustrator: Mike Perry

BOURSIN HOLIDAY

Boursin cheese is a show-stopper. Our social should be, too. Our holiday campaign raised overall brand awareness by 35% and intent to purchase by 25%, making it an official pinterest success story.

Art Director: Carolyn Tubekis

THE LIFE OF THE LAUGHING COW

We wanted to show our fans what life as a giant red cow was like. So we had cow herself handle all of our posts for the day–which is tricky when you have hooves. To our delight on Facebook and Twitter fans started responding back to us in "cow." 

Art Director: Allison Sobolewski

The first video shows how The Laughing Cow solved her typing issue, and set the stage for the rest of the videos.

TAO OF THE COW

Words of wisdom from a giant red cow about eating cheese. I wrote a bunch of these but here are some of my favorites.

Art Director: Allison Sobolewski

THE LAUGHING COW LIVE

There's nothing more mindless than March Madness. From 64 games to the endless snacks you eat during the games, it's all pretty crazy. The Laughing Cow wanted to show people how to snack more mindfully during the big dance. So we created the March Mindfulness tournament and broadcast the final on FB LIVE.

Art Director: Carolyn Tubekis

REINVENT RESOLUTIONS

When The Laughing Cow was about reinventing snacking, we encouraged people to reinvent their new year's resolutions–with a cheesy twist, of course. 

Art Director: Carolyn Tubekis

CHEESE CHATTER

Y&R London tapped us to help create content for The Laughing Cow that could air in the UK, US, and Spain with as few tweaks as possible. So we tapped into the universal truth that when you discover something amazing–like a creamy, rich cheese that's low in calories–you can't help but talk about it, even when you probably shouldn't. 

Art Director: Carolyn Tubekis

SNACK-O-VISION

Some people can open their fridge and be inspired. They have no problem seeing the potential for amazing snacks. But not everyone has that gift.  In these videos, we imagined what would happen if everyone saw the world the way The Laughing Cow does. (Can you spot the Beyonce reference in the first one?)

Art Director: Carolyn Tubekis